I especially don't eat fast food now. Overall, I generally follow a diet that doesn't allow me to eat processed foods, or dairy, or grains/gluten... So no McDonald's, right?
Wrong. What makes me sacrifice clean eating and face potential gastrointestinal distress? A combination of the Monopoly game and my compulsion to complete collections of things.
Look at the grease on that bag! That delicious, savory, heart-stopping grease! So far, I "won" a free breakfast sandwich, am 2/3rds of my way to "winning" $20,000, and have had several days shaved from the end of my adventure-filled life.